06/17/2007
Play VideoRalf VanSosen of ecommerce solution Infopia discusses his new book, "The
eCommerce 2.0 Handbook - How to Prosper in the New Era of Online Selling." Ralf talks about targeting niche markets and multi-channel selling, and gives an example of using eBay Giving Works as a way to differentiate yourself and attract new customers, while achieving higher selling prices.
run time: 05:14